When I set out to learn about my mother's bridge club, the Jewish octogenarians behind the matching outfits and accessories, I never expected to fall in love with them. This is the story of the ladies, their game, their gen, and the ragged path that led me back to my mother.
P.T Barnum once said (and I paraphrase):
What happens when you don’t do any marketing? Nothing.
To that end, I want to thank everyone who sent in a marketing idea. All really cool. But this isn’t first grade t-ball where everyone is a winner I’m sorry to say. The three winners are:
In third place: Host brewery and Bridge events. (I feel we could attract some dudes to Bridge which would be awesome. MKBove
In second place: partner with Entemann’s. This was the brand of cakes my mother served on Bridge nights. I actually thought they were only for Jewish people. Best was the cellophane window on the top of the box which we peered into like the bakery glass. afucking writer
In first place: a James Corden carpool karaoke style video. I literally just got Spotify and figured out how to place my phone in car to record Roz and me singing her favorite, “What’ll I do” and mine “Smells Like Teen Spirit.” Tiffany
Winners please send me your snail mail at Betsy@dclagency.com and THANK YOU AGAIN TO ALL.
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Betsy Lerner 
Congrats to the winners!
My fave Entemann’s cake – Louisiana Crunch. I think that’s my mission this weekend. To find one.
hey, cake’s a winner! louisiana crunch sounds delicious.
singing in the car sounds a lot better than arguing in the car, for sure. congrats Tiffany.
rea