• Forest for the Trees
  • THE FOREST FOR THE TREES is about writing, publishing and what makes writers tick. This blog is dedicated to the self loathing that afflicts most writers. A community of like-minded malcontents gather here. I post less frequently now, but hopefully with as much vitriol. Please join in! Gluttons for punishment can scroll through the archives.

    If I’ve learned one thing about writers, it’s this: we really are all alone. Thanks for reading. Love, Betsy

Be Mice Elf Agin

I'm her bitch.

A client just called in a panic: she needed help with her acknowledgments. She didn’t want to say too much, say too little, be too corny, or too cool. Should it begin with a little narrative or launch in to the list of people she needed to thank?  Did I want to be called Betsy or Elizabeth, should she refer to me as her editor, agent, friend, her dodo, her bitch?  It took a few minutes but we figured it all out. As we were about to hang up, she said, you’re with me right to the end. 

Hope you all have a good writing weekend. Kill it.

Priceless

The holidays are upon us and one reader wants to know:

Could you spill all, please, on gifting standards for agents at Christmas/holidays? Like maybe a continuum, from just started working
together, haven’t sent the mss out yet, to sold book one, etc. Dos, don’ts? Ask the assistant?

This was too much for little old me, so I consulted her holiness, Amy Vanderbilt. She has a section on business gift giving, but it’s pretty tedious, “There are no hard and fast rules governing the giving of gifts in an office but you must use good judgment.” Oh, okay. Later she counsels, “If you receive a present that smacks of sexual innuendo or bribery, return it immediately. Don’t even keep it for the day.” Not even a few hours? Send back the Hitachi Magic Wand! Now!

Sidebar: On page 386,  in the section on weddings, Vanderbilt has a  sketch of a “Jewish grouping at a chuppah” showing where everyone stands in relation to the rabbi. In case you didn’t know, the maid of honor does NOT stand next to the groomsman who she will later ball in the coatcheck room. Just saying.

Where does this leave us? I say a card is always nice. A bottle of wine. A St. Dunkin’s gift card. Every year my favorite client sends a box of fruit from Harry and David and the whole office loves it. Lots of chocolate arrives in fancy boxes which I can’t eat because I’m allergic to nuts and half that crap has marzipan in it. But everybody else loves it. If your agent got you a seven figure deal, I’d spring for the Teucher Deluxe Gift Box. If you just started working together, maybe an A-Rod Bobble Head. One client gave me a Waterman pen, but that wasn’t for Christmas. I would never ask an assistant what to get, at least not our assistant who is at a Pearl Jam concert tonight and sometimes eats an entire box of cereal in one sitting at his desk. Other ideas: book ends, paper weights, letter openers, stationery, you see where I’m going with this. I would stay away from that catalogue company Levenger just because all their stuff looks like the last person who used it was dead. I think the coolest gift I ever got was a Ouiji board by a client whose novel featured a scene with a Ouiji. I use it as my desk blotter and often consult the spirits when selling a book.

Bottom line: if you give with your heart you won’t spend as much money.

 

Every Year Is Getting Shorter

Here’s a good one:

Greetings! I am working on a memoir and nearly have the manuscript completed. After many years of working on it, I think this is the draft that I can start sending to agents. I have a feeling the manuscript will be ready around the holidays; at least, that’s my goal. I will be anxious to start sending it out right away. But is the period between Thanksgiving/Christmas a bad time to send manuscripts? Are there some general “bad times” in the year in which to submit? Is there a “good time” to submit?

I’ve consulted some of the great Talmudic minds over the last decade about when to send out books. And I would have been happy to share the information, but just like everything else in this economic climate — all bets are off. It used to be that you didn’t want to send out books in December or August. That said, I recently heard that August is new September. Does that mean November is the new December? As far as I know, August is still when most people take vacation.  And you  probably don’t want to send out your project before the Christmas holidays unless you’re submitting it to a Chinese food-eating, movie-going, beautiful young jewess like me.

 The best advice: send it when it’s ready — that’s the bottom line. Send it when you can handle whatever happens, and keep writing.

You’ll Never Eat Lunch In This Town Again

When I was an editorial assistant at Simon & Schuster, there was a very rich and ambitious editorial assistant who used to take out agents and pay with her own credit card, pretending to have an expense account. My friends and I, over dollar pitchers of beer, debated which was worse, the fraudulence or spending your own money. When I finally got promoted to editor and got my first company credit card, it was incredibly exciting. Taking out agents, however, turned out to be a little more stressful than I bargained for. I surveyed some top editors around town and asked them to share their worst lunch dates ever. There was no shortage or replies:

“Hm, oh god, worse lunch date ever, but there are so many to choose from! Probably my first one. I was a baby editor on my first expense account lunch and the agent was 20 minutes late, then proceeded to order a 3 course insanely expensive meal with wine, and spent the entire time talking about much she loved my previous boss who was a notorious sadist and the worst person I’ve ever worked for in publishing.”

Nobody puts Baby in the corner!

Another editor, and a sharp one at that, thought he’d teach an old dog new tricks, “My worst lunch ever was with a literary agent who abruptly suggested we end our meal, even though the food had just arrived. I had been giving her the third degree about her policy of refusing to take editorial factors into consideration and selling her projects only to the highest bidder. She took offense. We did ultimately make it to the end of the lunch. No dessert, though. And I never received any further submissions from her.”

Damn, that creme brulee looked good.

Let’s give the agents a rest: “I was having lunch with an author and his wife, also a writer, on the eve of his publication. At the beginning they let me know they felt nothing but disdain for our corporate parent company. Then to alleviate their liberal guilt over taking money from such monsters, they ordered everything on the menu and stuck me with a $300 bill for lunch.”

Including tip?

Another newbie bought her first big book. The moment the deal was made, the agent insisted the editor take her out to celebrate. “It was my first sign of things to come. The agent chose the restaurant, the date, the time, and believe it or not the table…you can imagine my surprise when the agent was not only there ahead of me, but seated with a drink already sweating on the table, half-way finished.” DANGER WILL ROBINSON! Agent proceeded to dress down the waitress in “epic proportions” for slow service, needed each dish to be specially prepared,  sent food back when it wasn’t hot enough, and  ordered coffee and dessert. “Needless to say, after the agent scraped the final bits of frosting from the plate, shook out the napkin from his collar, patted his stomach over the too-tightly belted high-waisted pants, I was ready to sprint back to the office. I left the poor waitress at 50% tip…It was 3:30. We never lunched again.”

There’s no excuse for high-waisted pants. Not then, not now.

Another editor in her youth went nearly 100 blocks to meet an esteemed agent. (An unspoken rule of lunching: the younger or more junior person always travels to a restaurant convenient to the senior person.) So, our intrepid editor hopped the subway and nearly an hour later arrived at the lunch spot chosen by the agent. “The agent was there when I arrived, her head in her hands. I sat down and asked if everything was alright. She replied that she would kill herself if she had to have the Cobb salad again. When I suggested she try the Chef salad, she started weeping”

Clearly, this was a lunch date prior to the invention of SSRI’s.

For me, the worst lunch date is when the young editor across from me starts to blend into every other lunch date I’ve ever had, when I no longer remember her name or which publishing house she works for, when I start to time travel and remember all my nervous lunch dates taking agents out for the first time, skittish as a blind date, how I felt like a fraud yammering on about how much I loved books or thought the house I was working at was swell. It was all true enough, but it always felt false like too much make-up. It was the “Showtime” feeling from All That Jazz, being on like that, a trained circus animal. Sometimes I’d go to the restroom in the middle of the lunch just to get a look at myself in the mirror and make sure I was still there. Not exactly an existential moment worthy of Sartre, but still my little reverie.

If You Don’t Know Me By Now

A reader explains her predicament: she submitted her manuscript to a publishing house a year ago and has still not heard back. Now, she believes the editor will be at a certain bookstore because one of her major writers is giving a reading. She wants  to know if she should go to the reading, approach the editor, and ask about the status of her manuscript.

My advice: find out where the editor gets her Brazilians and follow her into the waxing room and ask her there.

Don’t You Wish Your Girlfriend Was Hot Like Me?

This is the kind of letter I get most often. I think it must be terrifying to deal with agents if you don’t have any experience, if  you’re afraid to alienate one when you’re not certain if another is interested, when everything you’ve been hoping for…happens.

Betsy,
I have an offer of representation that I was at first excited about but after speaking with the offering agent I was less excited. Three other agents have my manuscript and I have notified them of the offer. I’ve stopped sending queries but still have some queries out there. My question: If I receive more requests for my manuscript is it okay to send the materials and tell the agent that I’ve had an offer I’m luke warm about?
How would you handle this situation? I don’t want to do anything unethical but also want to find the agent that is the best match for me.
Thanks,
happily confused

Dear HC: First, I’m dying to know what put you off the agent you were originally excited about? Simple common halitosis? Excessive name-dropping? Invited you to lunch at Balthazar which is so 2000?

So far, you ‘ve done everything right by alerting the agents who have your material. This is called LEVERAGE and we rarely have the chance to exercise it unless we are Google or George Clooney.

You’ve stopped sending it out. Good. But what about the queries you haven’t heard from? I think you should let those agents know that you’ve had a number of positive responses thus far and if they can look at it sooner rather than later you’d love to know what they think. I just got an email like that from a woman with two projects. I took a quick look at both (and  if you’ve been reading this blog you know I hate considering two projects at once).  Still, she came highly recommended and others were sniffing her petticoats. I was glad for the heads up. I might have passed more quickly, which is always the fear when forcing someone’s hand. But you’ve got to act. And I’d keep the agent with bad breath on the hook just in case the others don’t pan out, unless you wouldn’t want to work with him under any circumstances.

I think I’ve answered all your questions. Will you please come back and tell us how you made out, superstar? Also, if this project is so  hot, have you ever heard of an agent called Betsy Lerner? Her breath is sweet mint, her name dropping levels respectable, tasteful even, and her restaurant selection more traditional than trendy, which is cool.

FAQ- How Important is My Platform?

Here’s a recent letter that touches on the “P” word:

Dear Betsy, My wife has a terrific idea for a book, a kind of sourcebook or compendium. She doesn’t work in the field, and has no qualifications that particularly scream Expert. Having said that, she has a prestigious MFA and excellent publications from small literary magazines in multiple genres. Assuming she had a knockout proposal, could she sell this book? Or would she get the No Platform cold shoulder?                      Sincerely,  “R”

Dear “R”, First, I have to admit that I am always a little grossed out when people write on behalf of their spouses. What’s up with that? 

Look, it’s impossible to answer without knowing the field– one field may be more forgiving than another. For instance, if she wanted to write about skin cancer then by all rights she should head up Sloan Kettering’s skin cancer department. Her other credentials aren’t nothing and may attest to her writing skills. We’ve all sold proposals whose authors had less than perfect platforms. It’s just so much easier when they do.

I used to work for an editor in chief who was obsessed with platform. In fact, he barely wanted to consider a writer who wasn’t from the Ivy leagues for starters. Ditto, journalists had to work at the top tier papers he deemed worthy. It felt like he had a scorecard for every project and if you could tic nine out of the ten attributes, you might get to acquire the book. While I was ripshit about this at the time, the unfairness of it all, as I grew up in publishing I saw how helpful it was to have the right platform. I came to see that not only my uptight boss but the rest of world wanted authors with mega-watt credentials. That’s how you got booked on TV! If you were from a top tier organization, the media would pay attention. Look how much coverage Frank Bruni is getting for his book about overeating, for example. If he had been a food critic for the Fuckme Herald, I doubt his book would have gotten any attention. Well, that’s not fair, I haven’t actually read it yet. The good news is that books and authors break through all the time, people without formal education or advanced degrees, people with sketchy resumes, people who couldn’t find their way out of a paperbag. It still happens, maybe with less frequency. The world is still blessedly unpredictable.

Did I answer the question? Your wife has a chance in hell unless that proposal really does come at the earth like a meteor. Now, can I ask you a question? Is this really about your “wife”?

The A List

Got one for the Asshole File today, a real doozy. I wish I could reprint the letter here, but that would be CAREER SUICIDE. I’ve heard from some readers that they’re starting their own A-hole Files, inspired by an earlier post on this very blog. Do you people have any idea how happy you make me?

FAQ-Are Multiple Submissions Kosher?

N.P. from the great state of Long Island asks if it’s okay to make multiple submissions when you are querying agents.

In a word: yes.

Do you have to tell the agents?

In a word: not really. Some writers will divulge that the project is with others. I see this as a courtesy, not a necessity.

What if two or more of the agents are interested? Happy days are here again. At that point you really must inform all of the agents that you have interest. This will accelerate the process, and if possible you should try to meet the interested parties in order to make an informed decision.

Don’t some agents require exclusivity? Sure.

Do I have to honor that? Sort of, but I wouldn’t wait for 4-8 weeks for someone to get back to me. Agents submit almost all of their projects to publishers on multiple submission for a reason. I think writers should enjoy the same benefits: it’s in the interest of time, and could potentially create a competitive situation.

How many agents should a writer go to at one time: I think the magic number is six. If everyone passes, it’s a useful pool from which to draw information. i.e. if you receive all form letters, go back to the drawing board. Close calls mean some tweaking is called for. Invitations to send the material, or see more material, this is a bullseye. Your query letter did the trick. Now, of course, the material has to hold up.

Did I leave anything out? Please ask or let me know where you stand with multiple submissions or your experience with them.

FAQ: How Long Has This Been Going On?

One of my devoted readers writes:

“I have an agent, but I don’t want to seem like a pest.  Can you say something about how long it takes (on average) for publishers to make a decision once they have requested a book proposal?  I realize there’s no pat answer–I’m just trying to get a feel for how the process works.”

Dear Devoted:

If  your project is submitted by a reputable agent, you should get a response within three to four weeks. There are always exceptions. Books can be pre-empted overnight. They can be bought within days.  Sometimes the process can drag on for a month or more, especially if your agent is staggering your submission. Long novels can take more time than non-fiction proposals, though The Historian was snapped up overnight.

Many agree that it’s all about the juice, your agent’s and the project’s.  But there are also  stories of bestsellers coming from unlikely sources. Dan Brown’s agent is best known for representing Drawing on the Left Side of the Brain (or is it the right?) and books about psychology and women’s issues. She is one of the loveliest agents in the business, but not someone you’d necessarily expect to see a thriller from.  I wonder which side of the brain is used for counting dollars.

Bottom line, why are you afraid of appearing like a pest to your agent? He or she is working on your behalf. He or she should walk you through the process and answer these questions. And keep you apprised of rejections as they come in, possibly set up meetings for you with interested parties, and generally keep you informed of the submission process.