Amazon rankings. Number of comments. Sales figures. Facebook friends. Twitter followers. Salary. Penis size. Portfolio. The Scale. Bank account. Square feet. Bestseller lists. No one ever asks how many doors you help open for other people, how many times you gave up a seat on the subway or helped a woman with a baby carriage up the stairs. At some point you have stop checking the rankings or you’ll go insane. Some of my clients start every phone call with a report on their rankings. It’s impossible not to check the Bestseller list if you have a client with a book on it. And as it goes up and down so goes the mood of the nation. People like to say that numbers don’t matter. Of course they matter.
What else matters?
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