I am really tired of crappy titles. Of douchy titles, generic titles, copycat titles, titles that wouldn’t hurt a fly, titles that don’t cut the line. And I’m really really tired of sub-titles The life and times. The rise and fall. THe extraordinary journey of an earthworm. Please don’t tell me, even if you believe it, that titles don’t matter. Don’t send in a book with a place holder. A title has a lot of work to do. A lot. It has to grab you. I has to sound good. It has to be descriptive. It should be evocative. It has to be memorable. ANd the more you read the book, the more the title makes sense. You might even find out, while you’re reading, where the title comes from and that’s always sweet. World, please stop making bad douchy titles.
Tonight is a workshop for anyone who needs help with a title. Pitch your titles or titles in progress and see how people respond. The big question: would you pick it up based on the title.