Remember the moment in BIG when Tom Hanks presents his ideas for a new toy and his jealous colleague played by John Heard snarks back, “I don’t get it,” in an attempt to short circuit the presentation. Of course, it backfired because this is a feel good movie.
In publishing, there is an equivalent moment at editorial board. A passionate editor (maybe young) presents a book he or she loves and wants to acquire. Some (usually senior and vaguely threatened) editor says, “Who’s the market?” or “Who’s going to read that?” Look, they are valid questions, but it’s the smug, dismissive way they are delivered that sounds more like: can I piss on your face?
Maybe I’m sensitive, but that’s what it sounded like to me. An editor has to come prepared to a meeting knowing that she is going to face the eventuality of that question being asked, whether by John Heard or an editor with a few flops he’s trying to live down.
And that is why it is most excellent for you, dear author, to have some sense of that. Of course you will work with your agent to put a pitch together. But if you’re pitching to get an agent, then you should also try to make some cogent comparisons. And don’t say you’re the next EATPRAYLOVE. Comparing yourself to an inexplicable phenomenon is a mad mix of hubris and magical thinking. Of course, if you find a lovable animal stuffed into an overhead compartment of a plane that goes on to rescue everyone from hijackers, then you, by all means, should compare your book to DEWEYMARLEY et al. This is a hungry market.
Ask yourself, who is going to read my book. Actually, fuck that. Just write it.
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