It was easy to get responses to my first three surveys, so maybe I should stick with lighter fare: what publishers nosh, bad lunch dates, etc. This time, I surveyed a bunch of industry insiders and asked: how do you know if your book is going to tank and when do you know it. I got one response. Being me, rather than drop it, I kept asking, and here I present you with some darker fare. Warning: if you like to avert your eyes when you see an accident, skip this post.
One editor confides: I’ve been the victim of the “we’ve got to make budget and this book has got to ship this year” syndrome. These authors had previously published an enormous bestseller. I knew when I got the first draft of the new book that it wasn’t going to work. But I had to keep going and force myself to believe that the new book was as funny as the first. It wasn’t. And guess what? It didn’t work. AT ALL. But the company got to count the initial ship into their budget for that year. I’m sure the returns were brutal…but by then I didn’t work there anymore.
From an agent: The book was selected as a Minnesota Talking Books pick and there were no books in the stores and Amazon said out of stock, because the book had been published several months before to little fanfare, and it was around the Christmas holidays. I spent hours calling bookstores in the Minneapolis area asking why they didn’t have the book in stock, and no one had told them! The Talking Books promoter had delayed sending out a press release because they wanted to announce the subsequent selection as well! The publisher said they couldn’t help it because the bookstores had to order the books! I think the author has never recovered, although I’m not sure because she’s still in a fetal crouch.
Another agent: Well, I had a book on ( major publisher, highly prestigious, you fill in the blank) children’s list and it turned out that the publicist never sent the book out. To anyone. We kept calling and asking and they kept reassuring us that books had gone out, reviews would come in…when in fact they hadn’t, and they didn’t. The book — gorgeous and accomplished — never really got on its feet after that. And I’m still mad.
A senior editor: I knew the book was going to tank minutes after we acquired it. We had a new editor in chief and she was frantic and bullheaded. She heard about a book project I had in and told me to bid six figures. It had a great title, but I hadn’t even finished reading it. We “won” the auction. When I asked the agent who the underbidders were, she said she didn’t have to disclose that. Excuse me. I told her my boss would want to know. And again she declined. Obviously, there were no other bidders. The book, as it turns out, was horrible. It tanked in every way. The author had no expertise and couldn’t write. Worse, she still sends me Christmas cards.
Best for last: I hardly even hope for a book to succeed these days, because inside I am assuming that it is going to tank, since most of them do. This is sad but true. I can hardly bring myself to ask the first printings anymore…and if, after a few weeks or months, no reprint—well, then you know. It is the end. I guess I am pretty jaded, huh???
Tomorrow on this blog: sunshine and kittens.
Filed under: Agent, Authors, Books, Editor, Publishing, The End of the World as We Know It | 27 Comments »