• Forest for the Trees
  • THE FOREST FOR THE TREES is about writing, publishing and what makes writers tick. This blog is dedicated to the self loathing that afflicts most writers. A community of like-minded malcontents gather here. I post less frequently now, but hopefully with as much vitriol. Please join in! Gluttons for punishment can scroll through the archives.

    If I’ve learned one thing about writers, it’s this: we really are all alone. Thanks for reading. Love, Betsy

SOmeone LIke You Makes It Hard To Live WIthout SOmebody Else

I wish I had something to say to inspire you tonight, but my tank is low if I’m going to be honest. I know I’m not an ER nurse, but sometimes this work is incredibly draining. Worse, I know that whatever anxiety I’m feeling whether it’s waiting for an editorial response, waiting for money, waiting for an offer, etc. it’s far worse for the writer. I have all these children living in my shoe. When something doesn’t happen for one, it’s bound to happen for another. One writer is getting tons of attention, a fat new offer on her next book, foreign sales galore. Another writer can’t get arrested. And three years from now their situations might be reversed; fickle are the gods of publishing.

This year has also brought even more uncertainty and fear about the fate of books. How many billions of conversations we’ve had about Kindle and Nook and Google, etc. and still don’t  where the hell it’s going. We are obsessed with the question of the future and how to protect our writers’ interests.  My question is: how as a writer do you  get it up in the face of so much uncertainty? How the fuck do you do it?

I Saw Her Today At The Reception

True or false: the squeaky wheel gets the grease. I’ve been thinking about this lately. Some writers have no trouble asking for what they want and need. They are in your grill. Others nearly disappear themselves. Some authors send me a query letter and follow up a week later. One man this year wrote me every day pitching himself and the merits of his project. Some send a project and follow up many months later, hoping not to bother you.  Why does it feel like the person who is too pushy can’t be a particularly good writer? Maybe because being a good writer requires a certain amount of emotional intelligence, sensitivity, communication skills. Then again, there are the Norman Mailers of the world. I’m just guessing, but I don’t think Mailer was shy about what getting what he wanted.

Sometimes I bristle when a client pushes me too hard, but then I tell myself that this is his job. If he can’t be ambitious about what he wants, who can. Other clients need me to be ambitious for them, to suggest the parameters of a dream, or look into my crystal ball. It’s extraordinary, really, watching how a writer’s ego, esteem, confidence, insecurities, and talent combine to help or hurt them as they put their work forward. Even after 25 years of working with writers, I marvel at how some can shout it from the mountaintops, while others barely whisper in your ear. How do you comport yourself as writer or author? Do you find you get what you need, and if so how? More bees with honey? The squeaky wheel?

If Loving You Is Wrong, I Don’t Want To Be Right

Years ago, long before I became an agent, I fixed up three couples, all of whom got married. I didn’t even know any of them particularly well. I just had a “feeling.”  And when things worked out for the happy couples, I applauded my own prescience. (Let the record show that this skill did not extend to my own romantic adventures.)

My point: this same “feeling” applies to agenting. Of all the things the job entails, first and foremost discovering writers,  the next most important decision you make is selecting the editor you are going to submit any given project to. I think this is common knowledge, but in case it isn’t, you can only submit your book to one editor at a publishing company. If that editor passes, it’s a pass for the whole house. You can’t try the editor in the next office over. Your chance with that the publisher is over. So a good agent will have relationships with a few or more editors at every house and have as much hard as well as anecdotal information about each editor with which to target the submission. Writers often ask how we decide which editors to send to. You choose a certain editor over another at a publishing house to submit a project to because :

  • You have a perfectly clear sense of what they are looking for; it has “their name on it,”
  • You have sold them books in the past and you’re tight.
  • You have some inside knowledge from lunch dates about the editor’s  life or taste .
  • You’ve done copious research (i.e. a publishersmarketplace.com search) into their buying patterns .
  • You saw their name on a restroom door at Grammercy Tavern in conjunction with a certain sexual proclivity.

I wonder what’s more difficult these days: getting married or getting published.

I’ll Bet You Think This Song Is About You

Lately, a few of my clients have asked if a particular post were about them. It’s funny because I think I go out of my way not to write about my clients and to never write about any ongoing deals, like the seven-figure advance I’m brokering for the White House party crashers. And the film deal with Happy Madison. Ixnay on the etailsday.

I'm so vain.

What’s your experience writing about people you know? Any horror stories? I sometimes think fiction is worse, more room for projection.

Tonight You’re Mine Completely

The great paradox of my life as an agent is that I am able to walk through fire for my clients while I can barely ask for anything for myself. 

I have clients who can’t ask for what they need. I try to fish them out of the water and pump their stomachs. I have some who love to ask in a roundabout way. And those who squall.

Does the ability to ask for something determine the chance of getting it? I always remember a line from Rocky Horror Picture Show (I know, again with the high-minded references) when Riff Raff says he wants nothing and Dr. Frank-N-Furter lashes back, “and you shall receive it — in abundance.”

The writer’s life is a limitless series of frustrations. The only thing you have control over is the actual writing. Every other step of the process demands that you ask for something. Will you be my agent? Will you publish my book? Will you blurb my book? Will you review my book? Will you Tweet my book? Will you come to my reading? Will you buy it? Will you read it? Will you like it? Will you fuck it? And most important, will you still love me tomorrow? Is it any wonder we’re all a bunch of nutters?

So Tired, Tired of Waiting, Tired of Waiting For You

We’ve all been there, waiting for someone to read our work. A friend, a classmate, a teacher, a producer, an editor, an agent, a critic. The worst part, possibly worse than the verdict, is not knowing when it will arrive. A day, a week , a month, longer, like never. How well do you cope with waiting? I know I sometimes like to delay gratification, or stave off rejection with a healthy dose of denial and magical thinking (i.e. no news is good news, or at least not bad news yet.) I know a lot of my readers here on the blog drink (I’m not judging). One writer offered the following rant, which I reproduce here anonymously in all its beautiful despair:

“Waiting is to publishing like foreplay is to porn: a necessary interval which precedes the money shot. As in porn, it’s usually glossed over—for everyone, that is, but the author, who, as far as waiting goes, is pretty singularly hung out to dry. The agent? She has another twenty or thirty people to care about, and she already suffers from compassion-fatigue as it is. The editor? From a scheduling point of view he or she is usually on some corporate version of life-support, too overtaxed, overworked and overextended to think straight. It’s the author, that fragile reed, who passes his days eating his nails to the quick, aggressively advancing the onset of happy hour, and fighting recreationally with his wife and kids while he waits and waits for the dime to drop.

First, he waits for years to write the damn book. Then he waits for the response to his manuscript. Then he waits for the editor to gather support if he likes it, and for another editor at another house to give judgement if he doesn’t. Then if he’s lucky enough to have a book taken, he waits a year for it to be published. Then he waits for months for the reviews. During this time, he suddenly remembers the Monty Python skit about the father who found his son so boring he began to pretend he was French, and he wonders if he could pretend to be someone else to get away from it all. In the meantime, waiting, he grows old. He wears his trousers rolled.”

How do you fare?

Baby, It’s Cold Outside

Every lunch date with an  editor begins the same way: How bad  is it? Is it going to get better? Will books still be around in our lifetime?

Last week, one editor sat down and exclaimed that she was tired of all the gloom and doom. She was going to put blinders on and get on with her work. Wake me up when it’s over.

A young editor wondered if he got in the business too late; he was worried if editors would exist in twenty, ten, five years.

Today, at a breakfast, an editor said said that sales were hideous. Books were getting out of the gate, but then mysteriously falling off a cliff a few weeks later, disappearing.

I think it’s going to take more than Jeff Bezos and Sergey Brin to put an end to print books. Still, this is a time of transition and as such it is terrifying and exciting.  How as a writer do you keep  your own counsel,  find your way, stay warm?

Only Your Hairdresser Knows For Sure — Survey #5

You know how you never really know what goes on in a marriage?  The same could be said for what goes on between writer and editor. The editorial process is still a private, mostly behind closed doors affair. The best editorial relationships can last a career; some don’t make it to first base. I asked five extraordinarily accomplished bigshot editors the following question: what percentage of your editing do your authors take, and how do you persuade them to take it?

Editor #1:  All of it. I wouldn’t make the suggestions if I didn’t think they were the right thing to do. Of course, some suggestions can be made in the conditional, what-do-you-think? mode. The Big Persuader is, of course, the check due on acceptance. My rough rule of thumb on acceptance is this: If the author elected to proceed with the book exactly  as submitted, would I publish it as is? If so, here’s your check and let’s work to get the book to its absolute peak of perfection from here.  If not, let have a serious talk. These things have to be done with maximum care and diplomacy, but it is in the nature of the power dynamics of the relationship that the prospect of that payment tends to make the editor look wiser and more all-knowing.

 The above goes out the window for authors with  consistent net hardcover sales above 100,000 copies a pop.

Ca-ching!

Editor #2: I generally think that if authors grasp 80% of what you are asking and do 50% of it, you are in clover. One author described me as an iron fist in a velvet glove — I found this touching. For me, the key is providing, as far as possible, a healthy balance of praise (sincere, of course) and criticism. Nobody works well when they feel they’re being nagged, treated unkindly, or found wanting. 

Did someone say Velvet?

Editor #3: I hate to sound smug, but I have a very high track record of acceptance – like 80-90% – so I have come to expect that. In my experience the best argument for acceptance is the editing itself – and I mean getting down to specifics. I think general advice doesn’t really help much – no one is going to disagree much over the principles that make for good writing, but when writers are struggling they generally can’t see where the problems are, or they have a general idea what they are but don’t know how to solve them. I usually tell writers that I don’t expect them to take every edit verbatim, but that in my experience just rolling up your sleeves and attempting a fix is often the best way of showing what the problem is – so I want them to look at the problem the edit points up, and if they want to solve it another way, that’s fine. In my experience the editing process is usually the most harmonious part of the publishing process – the time when the book is still a private thing, and its fate still largely under the control of author and editor. Later will come the fights (and disappointments) over jacket, publicity, sales … Once in a blue moon I have run into major editorial resistance. Once, early on, I got back a revised manuscript from the writer on a co-authored book. As I began to look through it, I noticed that he had disregarded almost every one of my comments. I called him up and asked him why. He said, “I didn’t think they were important.” I said, “If I wrote it, it was important.” On the other hand, the writers who make me most nervous aren’t the fighters, they’re the ones who have no idea – or have lost any idea – of what they are trying to do or say, and are looking desperately to me to save them. They’ll do anything you say, or try to – it’s like pushing on jello.

Zombie Brain Jello (not making this up)

Editor #4: None.  Zero. I do, however, expect my authors to listen to, reflect on, and think seriously about, 100% of my edits. There may be conversations about why I suggested one edit or another, but my goal is never to persuade for the sake of persuading.  If I’m doing my job right, I’m my author’s first, best reader.  Hopefully, they’ll find that my edits and feedback illuminate for them what they’ve written in ways that help them make it better.

 In practice, of course, if an author really doesn’t take many of my editorial notes, that’s a good sign that there’s something wrong with the editorial relationship.  It means that I’m not giving them useful feedback, or they’re not listening….or, both. This thing of ours only works when there’s real mutual respect. 

The password is: mutual.

Editor #5:  72.3% A claw wrench.

The End

Take a Meeting

One of my beloved clients allowed as to how he was hurt that I hadn’t written about him. Let’s correct that now. On Tuesday, he and I went to his publisher’s office for a meeting with the publicity and marketing people. Publishers will not always grant these meetings unless you are McKenzie Phillips. And sometimes, bringing a writer in can do more damage than good. Not in this case, my client is handsome, articulate, charming, in other words, eye-candy for the literary set.

The office began to look like the inside of a clown car: one person after another kept coming in. The Publisher, the editorial director, the associate publisher, the publicity director, the publicist, a web person and later their Amazon sales person. Most everyone had read the book! Brainstorming about the jacket ensued! Ideas were exchanged about how to reach the market! It went on and on. This is not your average meeting. And my client is not Mckenzie Philips. (Can’t have everything.)

I was really grateful that the publishing team came together for my client. It’s a shit-all climate out there for selling books and everyone is pulling back. This publisher has been very successful. What’s key, I think, is having a publishing team, like a ball club, that believes in itself where the various players respect one another. At some of the publishing houses where I worked, certain employees weren’t above crucifying a colleague in a full conference room or behind her back in a bathroom stall. I’m telling you, it was very Gossip Girl. Fun, but the books suffered.

Afterward, I had lunch with my client. The waiter reminded me of a guy at my alternative camp who I had a crush on.

 

 

 

Darkness Visible

It was easy to get responses to my first three surveys, so maybe I should stick with lighter fare: what publishers nosh, bad lunch dates, etc. This time, I surveyed a bunch of industry insiders and asked: how do you know if your book is going to tank and when do you know it. I got one response. Being me, rather than drop it, I kept asking, and here I present you with some darker fare. Warning:  if you like to avert your eyes when you see an accident, skip this post.

One editor confides: I’ve been the victim of the “we’ve got to make budget and this book has got to ship this year” syndrome. These authors had previously published an enormous bestseller. I knew when I got the first draft of the new book that it wasn’t going to work. But I had to keep going and force myself to believe that the new book was as funny as the first. It wasn’t. And guess what? It didn’t work. AT ALL.  But the company got to count the initial ship into their budget for that year. I’m sure the returns were brutal…but by then I didn’t work there anymore.

 

From an agent:  The book  was selected as a Minnesota Talking Books pick and there were no books in the stores and Amazon said out of stock, because the book had been published several months before to little fanfare, and it was around the Christmas holidays. I spent hours calling bookstores in the Minneapolis area asking why they didn’t have the book in stock, and no one had told them!  The Talking Books promoter had delayed sending out a press release because they wanted to announce the subsequent selection as well!  The publisher said they couldn’t help it because the bookstores had to order the books!  I think the author has never recovered, although I’m not sure because she’s still in a fetal crouch.

 

Another agent: Well, I had a book on ( major publisher, highly prestigious, you fill in the blank) children’s list and it turned out that the publicist never sent the book out. To anyone. We kept calling and asking and they kept reassuring us that books had gone out, reviews would come in…when in fact they hadn’t, and they didn’t. The book — gorgeous and accomplished — never really got on its feet after that.  And I’m still mad.

A senior editor: I knew the book was going to tank minutes after we acquired it. We had a new editor in chief and she was frantic and bullheaded. She heard about a book project I had in and told me to bid six figures. It had a great title, but I hadn’t  even finished reading it.  We “won” the auction. When I asked the agent who the underbidders were, she said she didn’t have to disclose that. Excuse me. I told her my boss would want to know.  And again she declined. Obviously, there were no other bidders.  The book, as it turns out, was horrible. It tanked in every way. The author had no expertise and couldn’t write.   Worse, she still sends me Christmas cards.

Best for last: I hardly even hope for a book to succeed these days, because inside I am assuming that it is going to tank, since most of them do.  This is sad but true.  I can hardly bring myself to ask the first printings anymore…and if, after a few weeks or months, no reprint—well, then you know.  It is the end. I guess I am pretty jaded, huh???

 Tomorrow on this blog: sunshine and kittens.