• Forest for the Trees
  • THE FOREST FOR THE TREES is about writing, publishing and what makes writers tick. This blog is dedicated to the self loathing that afflicts most writers. A community of like-minded malcontents gather here. I post less frequently now, but hopefully with as much vitriol. Please join in! Gluttons for punishment can scroll through the archives.

    If I’ve learned one thing about writers, it’s this: we really are all alone. Thanks for reading. Love, Betsy

Deep Inside My Heart I Know I Can’t Escape

Be afraid, be very afraid.

When I was an editor, everyone at the publishing houses feared a few agents, most notably Andrew Wylie who has gone on the record with his disdain for publishers. He was a bully, he didn’t play by the rules (or rather he played by his own rules), and he exacted huge advances for his clients.

In a Vanity Fair article he was quoted as saying, “When I got into the business, I saw that agents had…friends. Their close friends were publishers, and their second closest friends were their clients. Their friendships with certain editors, certain houses were important to protect the longevity of their profit margin…It’s a source of satisfaction…that editors do not recommend us to writers. They say, ‘No, no!” Whatever you do, don’t go with Andrew.’ Well, thank you very much, we’re doing our job.”

I realized then it was better to be feared than loved. Fewer people will attend your funeral, but so what. You’re taking a permanent dirt nap anyway. Unfortunately, I think the only I person I scare is myself.

When I left editorial for the dark side, a fellow editor took me aside and said he thought I was making the right decision, becoming an agent. He had observed that I fought too hard on behalf of the authors, that I didn’t realize who “buttered my bread.” I couldn’t let anything drop. He said I wasn’t a good company girl. I took all these as great compliments, that I was a true champion of writers. Though I also felt vaguely accused of being…immature.

My parents had always accused me of never knowing when to stop, but why should I have stopped begging to go to that Peter Frampton concert? So what if I had a 102 degree fever. Why wouldn’t I want to go to my 34th Grateful Dead Concert? What is enough? I keep pushing because I believe in the these little fuckers known as books. And if they’re worth publishing, it’s worth trying to get it right. In the ten years I’ve been on Andrew Wylie’s side of the fence, however, I still find my stance is more collaborative than confrontational.

That said, I’d like to be feared. I want editors to tremble and publishers to faint. And please, don’t think of me with a referral. For god’s sakes, man, whatever you do, don’t go with Betsy Lerner.

All In Love is Fair

This just in:

Is it OK for a writer to seek another agent for their second book, while the first book remains with the first agent, regardless of whether the first book sells or not? Of course, it’s taken for granted that the writer informs the agents about each other. In other words, is it OK for a writer to have different agents for different books? We’re talking fiction here.

In a word: NO.

Let me put it this way: NO.

You can’t have multiple agents. It doesn’t make sense unless you’re writing in different genres and your agent only specializes in one. For instance, I am working with a young adult novelist on his adult material. He has a YA agent for his fiction. But this is the exception.

One agent per customer, please. There is so much involved in representing a writer; you would be crazy to split up your properties and by extension how they were then handled in Hollywood, abroad, etc. It would be extremely confusing to the publishers as well. And, ideally, you hope to develop a relationship with your agent over time such that he or she fully understands you, your work, your needs, etc.

What happens more frequently is that a writer will become disenchanted (euphemism for disgusted) with his agent and want to make a change. He will talk to prospective agents before “breaking up” with his current agent. He wants to make sure there’s someone to catch him before he leaps. I totally get this. It’s a shame when a misunderstanding doesn’t get aired and leads to a break-up, but usually people do what they need to do for cause.

Maybe what you’re asking for is some new vision of the future where clients can have multiple agents like Tiger has multiple blonds.  For the moment, I think monogamy in client-agent relationships is best. That said, some relationships stop working and it may be time to move on. For whatever reason, you no longer believe that your agent is the best advocate for your work. Trust has broken down. Sometimes, an agent feels she has done everything for a client and nothing is working. Just as authors  need to change publishing houses to get a new start, clients and agents sometimes need to make a new start.

I’ve lost a handful of clients over the ten years I’ve been an agent. Some dumped me. I parted company with a few. It was always awful. Often painful. Even when it’s for the best, it sucks. When I was a young editor, a powerful agent told me that she never fired clients. She just stopped returning their calls. She waited for them to get so angry that they fired her; her reasoning that it would have been far worse for them to have been fired by her. Oh, merciful tyrant, you are too kind. WTF. Is there ever a good way to break up?

If You Can Make It Here

I only knew Don Congdon by reputation, and that he represented David Sedaris. Oh, Envy! When I read his obituary this morning I was really moved. Apparently, as a young man he came to New York with $8 and started out as a messenger for a literary agency. He would eventually work as an editor and agent before starting his own highly successful company.

It was this quote, by Ray Bradbury, a lifelong client, that really got to me:

“I married Don Congdon the same month I married my wife,” Mr. Bradbury said in a speech to the National Book Foundation in 2000. “So I had 53 years of being spoiled by my wife and by Don Congdon. We’ve never had a fight or an argument during that time because he’s always been out on the road ahead of me clearing away the dragons and the monsters and the fakes.” Mr. Bradbury dedicated his novel “Fahrenheit 451” to Mr. Congdon.

The dragons and the monsters and the fakes. Would that I could keep you safe.

Animals Strike Curious Poses

Agents’ lunch today. Major topic of discussion: Amazon flew 10 “top agents” out to Seattle to talk about, um, you know, how we’re all going to be e-fucked. But before we could broach the subject of digital price wars like the one going on right now between Amazon and Wal-Mart, etc. we had to identify the “top ten agents.”  Actually it was easy peasy. All the usual suspects from the puppy mills and a few wild cards.  Some of us didn’t care that we hadn’t been invited. Some of us were ripshit. Guess which camp I was in?

Take a Meeting

One of my beloved clients allowed as to how he was hurt that I hadn’t written about him. Let’s correct that now. On Tuesday, he and I went to his publisher’s office for a meeting with the publicity and marketing people. Publishers will not always grant these meetings unless you are McKenzie Phillips. And sometimes, bringing a writer in can do more damage than good. Not in this case, my client is handsome, articulate, charming, in other words, eye-candy for the literary set.

The office began to look like the inside of a clown car: one person after another kept coming in. The Publisher, the editorial director, the associate publisher, the publicity director, the publicist, a web person and later their Amazon sales person. Most everyone had read the book! Brainstorming about the jacket ensued! Ideas were exchanged about how to reach the market! It went on and on. This is not your average meeting. And my client is not Mckenzie Philips. (Can’t have everything.)

I was really grateful that the publishing team came together for my client. It’s a shit-all climate out there for selling books and everyone is pulling back. This publisher has been very successful. What’s key, I think, is having a publishing team, like a ball club, that believes in itself where the various players respect one another. At some of the publishing houses where I worked, certain employees weren’t above crucifying a colleague in a full conference room or behind her back in a bathroom stall. I’m telling you, it was very Gossip Girl. Fun, but the books suffered.

Afterward, I had lunch with my client. The waiter reminded me of a guy at my alternative camp who I had a crush on.

 

 

 

Everybody Wants to Rule the World

When I pitched my first project, I developed a rash that did not abate until I sold it. The rash went from my hand up to my upper arm. The same thing happened with the next, and the next, and the one after that. My husband feared that all my commission was going to the dermatologist. (All but for that one little pair of Prada Maryjanes, that is.) Fast forward ten years. Here I am pitching two books today and my skin is positively glowing.

Still, there is the first pitch call, working out the kinks, finding the sweet spot. Plus, some books pitch themselves, especially if the hook is in the title, if in a second or two the editor can grasp the whole project. (In other words, kill yourself getting the right title and subtitle.) Bottom line: it’s the read, but just like the browser in the bookstore, the editor has to want to read your project first because there is something so compelling about it, hooked perhaps by the title or the first line, page, paragraph, chapter. Like we used to say in the operating room when I was Atul Gawande’s  surgical supervisor, and no I did not approve of his listening to They Might Be Giants while doing heart transplants, we used to say: we’re in.

How Will I Know If He Really Loves Me

Nation, check out this letter:

I’ve had a Big Agent at one of the Best Agencies in NYC.   She wasn’t able to sell my novel, but I got to see the editor rejections and they all had nice things to say.  More than one asked to see something new from me.   My agent fired me after it didn’t sell.   I threw that novel away and wrote Novel 2.  I sent out queries on a Tuesday and had four offers by Thursday.  I picked a youngish, hungry agent at one of the Other Best Agencies.  He sent my ms out early this week.  My question is: how do I know if I have writing talent?  I added all this other stuff because it would appear to be in the “pro” column.  But how do you KNOW?    I read my stuff and I know it’s competent and maybe even good, but how do you know if you’ve written something that really jumps off the page?  Is such a thing even possible to know?

Okay, little lady, let’s break this down, as Miss Beverly used to say in step class.

“Big Agent…one of the best agencies in NYC.” First, if you weren’t with Betsy Lerner, you weren’t with a Big Agent at one of the best agencies in New York. You were at a puppy mill.

The agent fired me.” This just blows my mind. There are plenty of reasons to “fire” a client, but a book not selling sure ain’t one of them. The only real reason to fire a client is if they are unreasonably abusive and fail to gift you at Christmas.

I threw that novel away and wrote number 2.” That  is the fighting spirit this blog endorses unequivocally.

I picked a youngish, hungry agent.” That, too, is how I like them. Good job by you.

“How do I know if I have talent?” How do you know if you have halitosis, a bad credit rating, a gift for small talk. How does one know anything in life? Personally, I know my self worth because I step on the scale every morning.

Competent, maybe even good.” Hmmm. Sounds like WFM. (That’s Writer’s False Modesty.) After all, we’ve had shark agent, good editor letters, sent out your manuscript on Tuesday and got offers of representation on Thursday.  Maybe what you’re asking is, can this all fall apart again? Yes, sadly it can. But my guess is that you’re going to the world series with this one. The part of your letter that makes me say this is that you started book 2 on the heels of that devastating experience. That, to me, says it all. Talent will only get you so far. Drive, tenacity, and the ability to harness new material will keep you in the race.  We wish you luck and please write again and let us know how you make out.

You Can’t Handle the Truth

You know how Tom Cruise swings a bat to help him think in A Few Good Men? Well, here’s my secret: putty. Namely Silly Putty. I have a little red egg on my desk and I squeeze it in my hand when I talk on the phone. Sometimes, I roll the putty into a snake, coil it, mash it down. Sometimes, I press in into the surface of the egg so it imprints the writing. Sometimes I stretch it out as far as it can go, roll it up. It looks, then, like a rose or a part of the female anatomy. On that note, have a great weekend.

All I Want Is For You to Make Love To Me

I sucked my last Hall’s Plus Lemon-Honey Advanced Vapor Action cough drop today. Actually, I sucked my penultimate Hall’s Plus Lemon-Honey Advanced Vapor Action cough drop today. I gave my last Hall’s to our assistant who is about to pitch his first book, throat scratchy, nervous. I told him to remember us when he gets tapped by William Morris Endeavor or ICM, corner office. Of course, he’ll have to give up the post college casual in favor of suits and ties, but hey, even yours truly once wore an Ann Taylor suit and pumps. Can you friggin’ imagine?

But I was talking about me. Finally able to take deep breaths without the little motor in my bronchial lungs kicking in. And best of all: back in NYC and I feel fine. Sorry for the missed post, but my desk was a disaster, and if you know me I’m nothing by a neat freak. I had to get some of it cleared away: contracts, fifty or more query letters (and as I’ve noted I do take a look at all my mail), manuscripts (one about 1,000 pages long and no VAMPIRE in sight), and a pile of books from editors.

Editors send books to a) create buzz b) show off (in the best sense) what they’re up to c) remind you to send them projects.What I do with freebies: send histories to my brother in law, send politics to my nephew, send women’s commercial fiction to my sister, send books to my niece that will upset my sister because they are inappropriate. I send some books to clients if they relate to what they are working on. I give the rest to charity but for one or two that I take home. Today, I took home the African short story writer who is the Oprah pick. I always feel like it’s a publishing duty. But I fell into a deep sleep on the train, woke up with a scratchy throat, and wished I had a cough drop.

p.s. also waiting for me upon my return was a get well card and gift from a frequent COMMENTER on this blog. He is also a client. ‘Twas a CD mix of world music and a mini bottle of Grey Goose. He is the best goose in the world and thank you. (And if any of my other beloved commenters think I am dropping a hint, trust me, I’m not that subtle.)

Darkness Visible

It was easy to get responses to my first three surveys, so maybe I should stick with lighter fare: what publishers nosh, bad lunch dates, etc. This time, I surveyed a bunch of industry insiders and asked: how do you know if your book is going to tank and when do you know it. I got one response. Being me, rather than drop it, I kept asking, and here I present you with some darker fare. Warning:  if you like to avert your eyes when you see an accident, skip this post.

One editor confides: I’ve been the victim of the “we’ve got to make budget and this book has got to ship this year” syndrome. These authors had previously published an enormous bestseller. I knew when I got the first draft of the new book that it wasn’t going to work. But I had to keep going and force myself to believe that the new book was as funny as the first. It wasn’t. And guess what? It didn’t work. AT ALL.  But the company got to count the initial ship into their budget for that year. I’m sure the returns were brutal…but by then I didn’t work there anymore.

 

From an agent:  The book  was selected as a Minnesota Talking Books pick and there were no books in the stores and Amazon said out of stock, because the book had been published several months before to little fanfare, and it was around the Christmas holidays. I spent hours calling bookstores in the Minneapolis area asking why they didn’t have the book in stock, and no one had told them!  The Talking Books promoter had delayed sending out a press release because they wanted to announce the subsequent selection as well!  The publisher said they couldn’t help it because the bookstores had to order the books!  I think the author has never recovered, although I’m not sure because she’s still in a fetal crouch.

 

Another agent: Well, I had a book on ( major publisher, highly prestigious, you fill in the blank) children’s list and it turned out that the publicist never sent the book out. To anyone. We kept calling and asking and they kept reassuring us that books had gone out, reviews would come in…when in fact they hadn’t, and they didn’t. The book — gorgeous and accomplished — never really got on its feet after that.  And I’m still mad.

A senior editor: I knew the book was going to tank minutes after we acquired it. We had a new editor in chief and she was frantic and bullheaded. She heard about a book project I had in and told me to bid six figures. It had a great title, but I hadn’t  even finished reading it.  We “won” the auction. When I asked the agent who the underbidders were, she said she didn’t have to disclose that. Excuse me. I told her my boss would want to know.  And again she declined. Obviously, there were no other bidders.  The book, as it turns out, was horrible. It tanked in every way. The author had no expertise and couldn’t write.   Worse, she still sends me Christmas cards.

Best for last: I hardly even hope for a book to succeed these days, because inside I am assuming that it is going to tank, since most of them do.  This is sad but true.  I can hardly bring myself to ask the first printings anymore…and if, after a few weeks or months, no reprint—well, then you know.  It is the end. I guess I am pretty jaded, huh???

 Tomorrow on this blog: sunshine and kittens.